Bold statement: In-N-Out has removed the number 67 from its ordering system amid a sweeping viral trend around “6-7.” But here’s where it gets controversial… the move reflects how online memes can influence real-life operations at a popular restaurant chain.
What happened: Reports indicate that In-N-Out eliminated the number 67 from its order sequence because of a widely shared 6-7 meme trend. The change aims to curb disruptions linked to the trend, which reportedly involved fans—primarily kids and teens—lingering near registers to hear the number called and then joining in disruptive 6-7 celebrations.
Confirmation from staff suggests the number hasn’t been used for orders in roughly a month. As a result, the ordering flow now skips directly from 66 to 68, bypassing 67 entirely.
Context and implications: This incident highlights how social media can directly impact daily operations, even at a well-known, tightly run restaurant. It raises questions about how businesses should respond to online phenomena that disrupt service quality and customer experience.
Questions to consider: Do you think removing a number is a fair or effective solution to curb chaotic behavior tied to memes? Could there be alternative approaches, such as staff training or clearer crowd management, that preserve the integrity of the ordering system while addressing the root issue? Share your thoughts in the comments.
