A Radio Revolution in Brattleboro: Unveiling the Double Format Shift
Radio's Evolution: Unveiling the Magic and Country Revolution in Brattleboro
In a move that has sparked curiosity and excitement, Jared Goodell's Community Media has taken the radio world by storm with a bold double format shift in Brattleboro, Vermont. But here's where it gets intriguing: the story behind these format changes is more than meets the eye.
On January 1st, the airwaves of Brattleboro underwent a dramatic transformation. Hot AC 96.7 WTSA-FM and its sister station, Rock "99.5 The Beast" 1450 WTSA/99.5 W258DW, embarked on a journey to captivate new audiences.
The Magic of 96.7: A Smooth Transition
WTSA-FM, now known as "Magic 96.7," has embraced a smooth Adult Contemporary (AC) format. Led by Jared Goodell, a radio veteran with an impressive resume, the station promises a magical listening experience. Goodell, who has worn many hats in the industry, from on-air talent to sales wizard, brings his expertise to "Magic Mornings with JJ & Gini." Alongside Gini Kernozicky, they aim to charm listeners with their morning show.
But the magic doesn't stop there. WTSA-FM has also added John Tesh's "Intelligence For Your Life" to its evening lineup, offering a unique blend of music and insightful content.
Country Takes Over: A Bold Move
The bigger shift, however, occurred at 1450 WTSA/99.5 W258DW. In a move that might surprise some, the rock format has made way for "Country 99.5." This bold decision showcases the station's commitment to embracing new sounds and catering to a diverse audience.
And this is the part most people miss: these format changes are not just about music. They represent a strategic vision to engage and connect with the community. With the exit of previous hosts Tom Mayo, the stations are making way for fresh voices and a new era in Brattleboro's radio landscape.
So, what do you think? Is this a brilliant strategy to capture a wider audience, or does it risk alienating loyal fans of the previous formats? We'd love to hear your thoughts in the comments! Radio's evolution is a fascinating journey, and we invite you to be a part of the discussion.
